A Beer that is trully a "Pure Breed"

Published 14/06/2019 |

La Blonde d'Abraham


There's nothing more "Québécois" than celebrating Saint-Jean-Baptiste Day on the Plains of Abraham, is there? But, how to make the experience even more white and blue?

The Mouvement national des Québécoises et des Québécois (MNQ), in collaboration with a group of nine microbreweries located in the Capitale-Nationale decided to take this experience to another level by creating an official beer for the event.

La Blonde d'Abraham, name chosen through a contest on Facebook, is a beer designed especially for the occasion and has in its composition 100% of ingredients from the province.

Its name refers not only to the place where the iconic battle between the English and the French took place, the Battle of the Plains of Abraham (1759), but also to the great women who helped build Quebec throughout the centuries.

The idea, proposed to the MNQ by Jean-Philip Paradis of Noctem Artisans Brasseurs, was suggested in 2018, but only now has been possible to bring it to life.

Etienne-Alexis Boucher, president and acting executive director of the MNQ, explains: “Noctem Artisans Brasseurs presented the idea to us last year, but at that time, the tendering process for members of the Association des microbrasseries du Québec was already well under way. However, the seed was sown, so that today we are able to present this little wonder that is the Blonde of Abraham.”

"We are very pleased that the MNQ has accepted our proposal. Not only does it demonstrate an openness for our products, but also a sensitivity for the local and regional economy. We have joined forces around a common project that we hope has a huge potential for the future and the place that microbreweries can occupy in major events, normally dominated by the major brewers. "says Mr. Paradis, owner of Noctem Artisans Brasseurs, Quebec.

On sale only in and around Quebec City, “La Blonde d'Abraham” is available since June 6th.